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Case study:

We help

DanceSafe logo

More Americans, ages 18-45, are dying from fentanyl overdoses than ever before. That’s our demo. Those are our friends. We couldn’t be prouder to support DanceSafe and keep the people we love safer.

The first time we worked a DanceSafe booth was at the Meet Delic Psychedelic Conference in Las Vegas, our home. We’ve never seen such love for an organization. Almost every person that stopped by had a personal “thanks” for the help or info that DanceSafe gave them or a friend. And right now, especially, their help couldn’t be more needed.

DanceSafe social media post animation for donation campaign

This was the first project we did together at the end of 2020 and it got weird quick. Everything Is Cake, Bernie Sanders, Substance Sorcerers, and Furbys helped spread some comfort to the DanceSafe community. “Happy Do Year” was a not-so-serious way to check-in on some serious topics and build excitement for a new year of knowledge. Oh, and also to scoop up some needed end-of-year donations. This was a fun one, and a distractingly strange way to wrap up an even stranger year.

DanceSafe social media post animation for donation campaign
DanceSafe social media post animation for drug testing kits
DanceSafe social media donation campaign logo "Happy Do Year"

We dove right into the middle of a rebrand and what turned into a year of massive growth for DanceSafe and their community.

Club X. San Francisco. Late 90s. That’s where and when we were raving when DanceSafe was getting started. 20+ years later and their brand still reads like a snapshot of that scene. And while we had dropped off our JNCO jeans and visors at the thrift forever ago, the DanceSafe brand was still rocking theirs. It was time for a glow-stick-up. We picked up the design and direction from, Carly Smith and carried it forward, collaborating with the original logo designer, founder, and practically everyone on their team to get the brand fit for the future.

Old logo – Circa 1999

New logo – Circa now

Designed and directed by Carly Smith 

DanceSafe mask as part of of the rebrand.
DanceSafe pictograph for cocaine


DanceSafe pictograph for intersectional environmentalism

Intersectional environmentalism

DanceSafe pictograph for consent


As part of that brand development, we created a visual system to help explain more complex things. We combined the molecular structure of substances with familiar emojis and icons to tell a narrative that’s both scientific and social.

Drug testing kits are a huge part of DanceSafe’s harm reduction approach. To get more people to use them, we made them even more accessible and approachable.

DanceSafe drug checking kit packaging design

We needed to reduce as many barriers to testing drugs as possible. We have to make it easy. Any hesitance, confusion, or inconvenience could result in someone consuming a potentially fatal adulterant. And no one deserves to die from doing drugs they didn’t want.


Visibility and clarity were our priority. We developed a clear, visual hierarchy that made the information intuitive and easy to follow. You could use them just as well with a phone flashlight as you could in a lab. Now there’s no excuses to not test your drugs. Seriously, go test your drugs.

DanceSafe drug checking kit printed instruction design
DanceSafe Drug Checking Instruction front cover design and branding
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