Ja Rule and I are not good at throwing music festivals. Yet.

It definitely wasn’t a Fyre, but more like a spark. Before failed festivals got double docs on Hulu and Netflix, I helped create one called “NiFi.” Well, helped create everything but the name.

Check it out

Beyond the strobe on the horizon pulses an electric city. A live current of community, experience, and music. Curiosity was With music and shit and blah blah blah let’s not get caught up on this. A Burning Man for the people that don’t want to go to Burning.  Sponsored, convenient, music, art, and moderate self expression. But then we were like, what if we got Miranda Lambert and Green Day to headline and held it at the Kentucky Speedway. NiFi went through a wild swing of iterations and that was the most fun. Dreaming up what kind of experiential worlds we could create.

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Let's break bread together.

Write something here about Inglewood. A highlight to the community for helping people and such.

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Cadoro Bakery

My contribution: Brand strategy, creative direction, copywriting, graphic design, packaging design, illustration, and eating bags and bags of baguettes.

Collaborators:  Six Degrees LA, Hattas Public Murals

Beyond the strobe on the horizon pulses an electric city. A live current of community, experience, and music. Curiosity was With music and shit and blah blah blah let’s not get caught up on this. A Burning Man for the people that don’t want to go to Burning.  Sponsored, convenient, music, art, and moderate self expression. But then we were like, what if we got Miranda Lambert and Green Day to headline and held it at the Kentucky Speedway. NiFi went through a wild swing of iterations and that was the most fun. Dreaming up what kind of experiential worlds we could create.e

Wetzuuuuuuup!!!!!

I’m so glad I didn’t try pitching that to Wetzel’s Pretzels. Yes, that Wetzel’s Pretzels. Like in all the malls and airports. Malls. You know, that big concrete building that you dread returning online orders to. Well, over the years I got to pitch a lot of things to Wetzel’s and they went for a lot of it. 

Check it out

Beyond the strobe on the horizon pulses an electric city. A live current of community, experience, and music. Curiosity was With music and shit and blah blah blah let’s not get caught up on this. A Burning Man for the people that don’t want to go to Burning.  Sponsored, convenient, music, art, and moderate self expression. But then we were like, what if we got Miranda Lambert and Green Day to headline and held it at the Kentucky Speedway. NiFi went through a wild swing of iterations and that was the most fun. Dreaming up what kind of experiential worlds we could create.

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My all-time favorite project and collaboration

In January 2021 my wife and I bought our first house. And for the first time we got to co-create and live inside the “Museum of Us.”

Check it out

Beyond the strobe on the horizon pulses an electric city. A live current of community, experience, and music. Curiosity was With music and shit and blah blah blah let’s not get caught up on this. A Burning Man for the people that don’t want to go to Burning.  Sponsored, convenient, music, art, and moderate self expression. But then we were like, what if we got Miranda Lambert and Green Day to headline and held it at the Kentucky Speedway. NiFi went through a wild swing of iterations and that was the most fun. Dreaming up what kind of experiential worlds we could create.

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#NotPhotoshopped

I seriously didn’t even try. I probably should of. Or I could of just taken better photos. To be honest, I just don’t like taking photos. Ok, ok, hold your boos and hisses. I mean, I feel like I should like taking photos. I work with photos. I love directing photography. But, for whatever reason that art form just didn’t stick with me. And while i’m being honest here’s a little more about me.

Check it out

Beyond the strobe on the horizon pulses an electric city. A live current of community, experience, and music. Curiosity was With music and shit and blah blah blah let’s not get caught up on this. A Burning Man for the people that don’t want to go to Burning.  Sponsored, convenient, music, art, and moderate self expression. But then we were like, what if we got Miranda Lambert and Green Day to headline and held it at the Kentucky Speedway. NiFi went through a wild swing of iterations and that was the most fun. Dreaming up what kind of experiential worlds we could create.

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